When I built my first start-up, Instaspeakers, I spent over $200,000 before I had done any customer discovery or before I had validated that users actually wanted my solution. I often joke that I paid for a self taught Masters in Business Administration. I made so many mistakes, and wasted so much money teaching myself things that I didn't know. Instaspeakers was not successful, and I lost my $200,000 investment, but I gained a ton of knowledge.
When I was building Candi (my platform that allows fans to video chat with Celebrities and Influencers), I was 100x better at building my company, and had learned from my costly mistakes building Instaspeakers. I spent $200,000 launching Instaspeakers, and only $100 launching Candi. I keep saying to myself that I wished there were a practical business guide that could have helped me learn these lessons for less than $200,000.
Yes, I read tons of articles and business books on building a business, but they were not PRACTICAL. They were focused on teaching management principles, or general business advice and were tailored to experienced business professionals. I didn't want to stitch together principles from several different books and articles. I wanted a step-by-step guide that I could follow, so that as long as I followed the steps I could be successful. I wanted a comprehensive, practical, step-by-step guide to building a business. If you are like me, and you want the same then you need THE DREAMER'S PLAYBOOK.